With card acceptance costs becoming a growing point of contention, pay-by-bank has emerged as prominent focal point in merchant’s efforts to push back against interchange fees. 2023 was teeming with activity in this arena.
In 2024 we expect more merchants will take pay-by-bank live as part of their cost optimization efforts. While bill pay will continue to be the preeminent use case, acceptance is poised to grow in traditional e-commerce verticals like apparel and marketplaces.