Providing a seamless payment experience directly impacts whether a shopper completes their purchase. The fewer the steps, the lower the friction—and the higher the conversion.
Generational Differences in Cart Abandonment Behavior
Millennials and Gen Z Lead in Cart Abandonment
Millennials abandoned an average of five carts in the past 30 days.
Gen Z follows closely, averaging four abandoned carts.
In contrast:
Baby Boomers and Seniors Abandon Far Fewer Carts
Averaging less than one cart abandonment in the same period.
This suggests older generations shop with more transactional intent.
Why Younger Shoppers Abandon Carts More Often
Generational cart abandonment may be tied to:
Ease of browsing
Abundance of choices
Search for better deals or discounts
Using carts as a temporary wishlist or comparison tool
Where Cart Abandonment Is Most Common
High Abandonment in Clothing and Accessories
Millennials and Gen Z average two abandoned carts in this category.
That’s five times higher than boomers or seniors.
Lower Abandonment in Groceries and Big-Ticket Items
Categories with the lowest abandonment rates across all generations:
Groceries
Electronics
Home furnishings and appliances
These purchases tend to be more deliberate and immediate.
How Merchants Can Reduce Cart Abandonment
Streamline the Checkout Process
Offer frictionless, fast payment flows
Remove unnecessary form fields
Optimize for mobile-first shoppers
Give Shoppers the Payment Methods They Trust
Include Pay by Bank and digital wallets
Minimize drop-offs due to lack of preferred options