If your Shopify store isn’t converting, it’s not just frustrating - it’s expensive. Before diving into heatmaps and A/B tests, take a step back. This guide flips the CRO script by starting with symptoms, not solutions. We’ll help you identify the root causes of a low conversion rate, then prescribe fixes that actually move the needle.
This article explores why Shopify shops in the UK may experience low conversion rates. It covers six common issues—such as slow site speed, poor mobile experience, and lack of trust signals—and offers actionable fixes to improve performance and drive more sales.
This article explores why Shopify shops in the UK may experience low conversion rates. It covers six common issues—such as slow site speed, poor mobile experience, and lack of trust signals—and offers actionable fixes to improve performance and drive more sales.
How to Improve Mobile Conversion on Shopify
Use a mobile-optimised, responsive Shopify theme like Dawn or Sense.
Simplify your forms by asking only for essential information (e.g., name, email, shipping).
Ensure all buttons and CTAs are large, spaced, and thumb-friendly.
Test your store on real devices (not just emulators) for friction points.
Remove pop-ups, overlays, or banners that interrupt mobile flow.
FAQ
Why is my Shopify store getting traffic but no sales?
This often means something in your conversion funnel is broken—typically poor UX, lack of trust signals, or irrelevant traffic sources.
What is a good Shopify conversion rate?
A healthy Shopify conversion rate typically ranges from 1.5% to 3%. Top-performing stores can reach 5% or higher.
How do I track my Shopify conversion rate?
Use Shopify Analytics → Reports → Conversion Over Time. Break it down by device, traffic source, and step in the conversion funnel for more insight.
What causes high bounce rates on product pages?
Slow page speed, unclear visuals, missing trust signals, and lack of key product info like sizing or shipping can lead to immediate exits.
How can I improve my mobile conversions?
Prioritize mobile-first design, test button placement and sizes, use fast-loading themes, and minimize unnecessary popups or friction.
Should I optimize my checkout or product pages first?
Start with the part of your conversion funnel where the biggest drop-offs happen. If visitors don’t add to cart, fix product pages first.
Is paid traffic a bad idea for low-converting stores?
Not necessarily. But if your site isn't optimized, paid traffic will be expensive and ineffective. Diagnose on-site issues first.
What’s the fastest way to boost Shopify conversions?
Add trust badges, install review widgets, and use a mobile-optimized, fast theme to remove friction and reassure visitors.
Do product videos help increase conversion rate?
Yes—especially on mobile. Videos build trust, answer product questions visually, and reduce hesitations before adding to cart.
Expert Note:
Written by a Wallid Content Intern specializing in conversion rate optimization and Shopify performance. This article is part of Wallid’s ongoing series on improving eCommerce outcomes through behavioral analytics, funnel diagnostics, and UX enhancements.