Selling wellness or supplements on Shopify UK? Even legal products can trigger payment gateway freezes from Stripe or PayPal—leading to lost revenue and delays. Here's how to stay compliant and unlock reliable payments.
Shopify Payments and PayPal often reject supplement or wellness sellers
Many products are legal but still fall into the 'high-risk' category
Wall ID enables safe, compliant payments without account freezes
Pay-by-Bank offers real-time settlement and eliminates chargebacks
Most Shopify wellness sellers go live with Wall ID in under 24 hours
Why Supplements Get Flagged as High-Risk
Shopify merchants selling supplements often face unexpected restrictions. Even when products are fully legal in the UK, financial partners may still label them as 'high risk.' Why?
Common Risk Triggers
Products like kratom, nootropics, and sexual health boosters are flagged due to:
Misuse potential or unverified claims
Complex ingredient lists
Regulatory ambiguity
Shopify Payments Policy
Shopify Payments (powered by Stripe) adheres strictly to card network policies. That means:
Health or performance claims may get flagged
Unfamiliar ingredients can trigger reviews
Phrases like "fat burner" or "libido booster" may cause denial
Legal But Still Blocked
Even fully legal products are often restricted by payment gateways. Why?
These items commonly trigger red flags due to:
Health or performance claims (e.g., “boost libido” or “burn fat fast”)
Subscription-based billing, which increases perceived risk
Broad classification under the “nutraceutical” label
Regulatory disclaimers that are sometimes missing or inconsistent
The Business Impact
This leads to serious operational problems:
Declined payment gateway applications
Sudden account freezes
Delayed or denied onboarding
Shopify Gateways That Support Regulated Supplements (2025)
These are the most commonly used payment gateways UK Shopify merchants turn to when selling regulated wellness or supplement products:
Feature
Shopify Payments (Stripe)
PayPal
Wall ID / Pay-by-Bank
Supports Regulated Supplements
No
Limited / Risk of Freeze
Yes
Chargebacks
Yes
Yes
No
Payout Speed
2–7 days
1–3 days
Instant
Account Freezes
Common for high-risk
Frequent for supplements
Never
FCA Regulated
Yes
Yes
Yes
High-Risk Friendly
No
No
Yes
Monthly Fees
£0
Varies
£0
Why Wall ID Is the Best Gateway for UK Wellness Sellers
Wall ID is designed specifically for supplement and wellness merchants in the UK. While mainstream gateways like Shopify Payments and PayPal often impose restrictions or freeze funds, Wall ID gives high-risk merchants peace of mind.
What Makes Wall ID Different
Wall ID uses Pay-by-Bank technology powered by open banking. That means:
Payments are authorised directly by the customer
Settlements happen instantly—no 2–5 day holds
There are zero chargebacks or fraud disputes
Transactions comply with all FCA regulations
Built for Regulated Wellness Products
Whether you're launching a new supplement brand or scaling a kratom or sexual wellness store, Wall ID ensures:
Fast, secure integration with Shopify
No acquirer or traditional merchant account needed
Payments that can't be reversed or delayed
Wall ID is your all-in-one solution for selling high-risk wellness products without the usual payment headaches.
Speakable
Selling supplements or wellness products on Shopify UK? You don’t need a traditional merchant account. Wall ID enables instant, compliant Pay-by-Bank payments—no chargebacks, no delays, no freezes.
Can I sell wellness or supplement products on Shopify UK?
Yes, but you may need a high-risk payment gateway. Shopify Payments will often reject these products.
Is Pay-by-Bank legal for supplements?
Yes. Pay-by-Bank is regulated by the FCA and enables direct, secure payments between UK customers and merchants.
How fast can I set up Wall ID?
Most stores are verified and live within 24 hours—with no coding or merchant account needed.
What happens if I try to use Shopify Payments for supplements?
Your store may be flagged, delayed, or shut down—especially if your products include health claims or subscription billing.
Is Wall ID approved for high-risk products in the UK?
Yes. Wall ID is FCA-regulated and specifically built to handle regulated categories like wellness and supplements—without freezes or holds.
About the Author
This article was written by Wallid’s team of high-risk payment experts, dedicated to helping UK Shopify merchants in the wellness and supplement space navigate payment compliance. Wallid’s FCA-regulated Pay by Bank solution offers instant, secure checkout with no chargebacks, account freezes, or merchant account requirements. Learn more at wallid.co.