Comparisons
Wallid vs Amazon Express Checkout on Shopify
Running a Shopify store in the UK and EU?
Your checkout method directly impacts conversion rates, payment costs, and trust. This guide compares WalliD Express Checkout (Pay-by-Bank) with Amazon Pay’s Express Checkout, focusing on fees, UX, and fraud protection.

Key Takeaway
WalliD Express Checkout beats Amazon Pay for
- Faster guest checkout (no Amazon login needed)
- Lower transaction fees (save £1+ per £100 order)
- Chargeback-free payments with bank authentication
- Instant or same-day payouts direct to your bank
Checkout UX Comparison
| Feature | Amazon Pay | WalliD Express Checkout |
|---|---|---|
| Guest Buyer UX | ❌ Requires login | ✅ No account needed |
| Autofill Experience | ✅ Amazon account | ✅ Bank-verified autofill |
| Cross-Device Support | ⚠️ Limited | ✅ Fully cross-device |
| Mobile Optimisation | ✅ Good | ✅ Bank-first, frictionless |
Shopify Plan Fee Comparison
| Shopify Plan | Amazon Pay (Cards) | WalliD Express Checkout | Third-Party Fee |
|---|---|---|---|
| Basic (£25/mo) | 2.0% + 25p | 1% + 25p | None |
| Shopify (£65/mo) | 1.7% + 25p | 1% + 25p | None |
| Advanced (£344/mo) | 1.5% + 25p | 1% + 25p | None |
On a £100 order, Wallid processing costs £1.25. Savings depend on the Amazon Pay and Shopify fees applicable to the merchant.
Security, Fraud Protection & Payouts
-

WalliD Security Advantages
- Biometric & bank-level authentication
- No stored cards → no card fraud
- Push payments → almost zero chargebacks
- Instant payouts (no 3-5 day hold)
-

Amazon Pay Limitations
- Card-based = exposed to chargebacks
- Fraud detection only (not prevention)
- Still depends on stored credentials
What Our Clients Say About Us
Payment App
Wallid’s Pay-by-Bank app integrates directly with Shopify checkout, enabling instant bank payments, significantly lower transaction fees, and almost zero chargebacks.
Express Checkout
Wallid’s Pay-by-Bank Express Checkout delivers a fast, frictionless experience by connecting directly to customers' bank accounts — increasing conversion rates while lowering fees
Learn More about Wallid Pay-by-Bank Checkout
* Shopify 3rd party fees may apply.
Frequently Asked Questions
Only if they have an Amazon account with a stored card.
Yes — it pulls verified name, address, and age from bank data.
Yes — it uses Open Banking authentication and never stores card data.
No — Shopify waives 3rd-party gateway fees for Pay-by-Bank.
Both are mobile-ready, but WalliD works without wallets or browser limits.









