As conversational AI reshapes how people discover and buy online, Wallid.co reveals its 3-year outlook on AI-commerce and a strategic roadmap to empower merchants in this new era.
A Paradigm Shift in Online Shopping
Wallid, led by CEO Ilya Mikin, is building the infrastructure for a future where consumers ask AI agents for personalized product recommendations and complete purchases within the same conversation.
"We're seeing the rise of 'ask-and-checkout' experiences. This will radically change how brands are discovered and how transactions are completed." - Ilya Mikin, Wallid's CEO
From OpenAI-Shopify integrations to TikTok’s AI shopping agents, the shift is well underway. Merchants must prepare for this disruption now.
Market Outlook: AI Shopping Growth Forecast
This growth signals a dramatic change in how consumers interact with brands and complete purchases.
The Four Fronts of AI-Commerce
According to Wallid’s research, winning in AI-commerce requires optimization across:
- Discovery: Structure product data for AI APIs
- Personalization: Compete for limited AI-surfaced visibility
- Checkout: Provide AI-native, frictionless purchasing
- Retention: Use AI agents to drive reorders, upsells, and smart post-purchase flows
"Since integrating with Wallid's AI-native checkout, our drop-off rates have plummeted and repeat purchases have increased. It's like having a smart assistant close every sale." - Sofia Turner, Founder of Glowhaus Skincare.
Wallid’s Vision: Payments That Work Where Conversations Happen
Wallid’s checkout platform is purpose-built for AI-first commerce:
- Embedded within chat interfaces and AI agents
- Context-aware and real-time adaptive
- Supports A2A payments, cashback, and split-pay
- Enables affordability-aware offers based on open banking data
The Future Is Agent-Led Commerce
Wallid anticipates a future where AI agents handle the full shopping journey:
- “Find me a birthday gift under £50”
- “Reorder my supplements with next-day delivery”
- “Book my skincare subscription using the best cashback offer”
Wallid’s infrastructure will power the financial logic and seamless payments behind these intelligent prompts.
Expert Note
This article was prepared by the Wallid content team, including fintech analysts and AI-commerce strategists.